ouji fashion

Ouji Fashion: The Androgynous Style Guide

What is Ouji Fashion? As Lolita originates from Japan, Ouji can be considered a type of ‘prince’ or princely style from Harajuku street fashion. The most common way to explain ouji is that it’s inspired by European style (most likely from eras like Victorian or Rococo) and historical, and the word “ouji” actually translates as […]

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